In the previous part I gave a rough outline and explanation of the different types and classes of typefaces. The concept behind each style: how to implement its position and spacing. In this part I’ll try to give a general idea on how to implement text in your work – either large art of some kind, type compositions or websites.
As I explained in the previous part, there are a few basic styles and classes of text: Serif, Sans-Serif, Script and Monospaced. Each one of them in their time had a message to deliver:
Serif being the oldest style (old style serif typefaces are dated back to the 1400s) of regular type reflects the fact that back then written text was something quite special. Reading and writing was only known by the high-class and monarchy. It had, and perhaps still has, a very official, old style sense to it.
Sans-Serif only became really widely used in the late 19th century with what’s called the father of all Sans-Serifs, “Akzidenz-Grotesk”. The Sans-Serifs were more modern – there are many similarities with other styles of art such as architecture. Many buildings of the Modern style of the early and mid 20th century, maybe mostly known is the Bauhaus style which used slick lines, and as all modern of the time – simplicity was the name of the game. By losing the edge strokes and special features off the simple glyph the Sans-Serif tried to take the essence of the face, make it simple – yet fully constructed and legible.
Script is the descendant of calligraphy from the Far East. To make a print look non-printed is actually something more ornamental than typographical. Many people relate script to the Ornamental style typeface, but that is only if you look at script merely as a set typeface – what do I mean? The script style itself can be more easily reformed as an art of itself, not the typefaces that are currently available.
Monospace and the whole space styling is a completely different story – since it applies to all of the other classes of text. Regardless of their family the spacing between letters and whether you add Kerning or Tracking or such has a huge influence on your page. I will talk more about page composition later in the article.
General Art
How to chose a text to fit your work is the hardest part, here comes in all the thought. You need to ask yourself a few questions:
How do you categorize your work? What are you trying to bring out in your piece? How is the focal of the work styled?
Choosing the style
I’ll use examples of what I consider good text work on some of my works – First off one of my newer works, “Smooth Criminal”:

This one is somewhere in-between when I though of it style-wise. The grunge style of the lower part make it quite oldstyle with all the different real-life and cartoon stock with the natural coloring make it more modern. Thing is, I tried that the text wont interfere with the fact that the flow isn’t linier. A serif font has a very linier flow to it, because of those small tips, while a more modern typeface has less depth and fits better. (BTW – that’s why sans-serif looks much better than serif when it comes to drop shadow). Considering the main focal (the person) is a cartoon, it has clean lines - like a vector sans-serif fit much better with it.
Here’s a good example for using serif fonts, the piece called “headful of ghosts”:

The much simple coloring style made this work apparently much more conservative, yet still modern due to the amount of gray and high offset. Using on this one the face of the man and the C4D render as the main foal I needed something just as sharp and flowing. Clearly the C4D has a flow. Using the text here more as a tag made it more like a composition.
Basically, when you look at your work you have to find which will look better if you are planning to incorporate large amounts of text. (I get most of my ideas from songs, so I like incorporating sometimes a part of the lyrics in them) Using type as part of your work can make a large difference. The important thing is that you recognize what style of text will fit the size and coloring.
Getting the color and size right
After you get your style (or even before, it all works out together after some work) you have to choose your color and size. There’s a basic thumb rule about sizing, for strong, big and straight-forward text use sans-serif. For small detail, even if it doesn’t need to be readable, use small point size serifs. Why is this?
Serif fonts have a general idea of size of the lines use in the typeface. Since the letter is comprised of a few strokes, usually the stoke starts thin and then for each 90 degree turn it turns to think or thin. For instance the Bodoni typeface (modern serif):

As you can see, the first stroke on the G starts at the bottom of the circle at the top. Thin, 90 degree turn to think, then back to thin and back to thick till it returns to the start. Going from then down following the same concept. Basically, this gives the text very interesting detail for a bundle of text. In most simple languages such as English it looks substantially better when composed together to form legible text.
On the other hand you have the sans-serifs which use same width brush for all of font. The only detail is how each stroke ends: vertical, horizontal, angled or rounded. Looking at Arial for example:

We can clearly see it ends horizontally and has generally the same stroke width throughout the letter. Making it so the white space around the text itself makes the glyph much more comprehensible. Thus, its used much more for logos, tag lines and banners and such.
Going onto color, this is quite tricky since there isn’t a general guideline to work with, but just keep in mind the use of the text itself when you use it in your work. Since serif fonts usually go better for text you might want to use it in a dark color (close to black) or create a block to fit the text in, using a dark color with the type being white. Otherwise it will look like a strange sharp mess. Using large clean fonts, on the other hand, give you more opportunity to work with color. Contrasting colors always work good but don’t over kill it. When we look for instance on modern web2.0 design (I will elaborate on Internet Graphics and Web2.0 design in the next part) using a gray base color with one or two bright colors makes for a sharp look. So using a very sharp color, high saturation and mid-lighting will make it look better. But remember to do what looks good on this one.
Text in Adobe Photoshop
Photoshop has a lot of unofficial ways to deal with text – mainly: alignment, spacing, majuscule, minuscule, height and other basic emphasis such as bold and italic.
These tools can be quite strong when compiling a page.
You have to clearly define your page before you start working with either lines of text, single letters or paragraphs. Since all of these require borders, alignments and their visual content.
When writing a book you have a lot of different “Canons of Page Construction” which have the rules to allow the text to be legible and open but we’re not interested in that.
When looking to format your page and paragraphs you need to take a look at your lines. Each line of text and each letter is composed of 3 areas and 4 lines:

The median is defined between the baseline and the mean line, the descender and cap height are the restricted by the descender and ascender lines.
The basic leading (difference between lines) used to be defined by the “shoulder” of the type. The template of the letter was molded out of a block of metal and a bottom area was left clear to form the leading as the shoulder. Now you can define that simply using the “set leading” input in the character menu in Photoshop.
The Kerning for instance was always defined by the equal distance between ill-fitting letters such as W and A, it also can be defined in that same window by selecting 2 letters and defining the Kerning either by pixel or by UL number.
The interesting part is when you start composition whole paragraphs. To do so first of all you’ll need to right-click the text layer and click “Convert to Paragraph text” which will give you a box around the text which you can resize to the area that you give your text. Thus you can implement Justified Alignment which is very popular when writing articles and books. It basically automatically gives new letter and word spacing to fit that line to the whole width of the block.
You just need to take a large text with some visual content and mess around with it, work positioning, remember that the text can be either left or right of any content, you can add important excerpts in a resized version in various styles and sizes to give it a little more meaning but that’s all a matter of style.
Summary
When it comes down to style and choosing the right type for your work you need to have experience, but the best you can do is work with a lot of text. Creating sites, pages and portfolios and such gave me a lot of experience with large text quantities.
When working with logos, slogans or banners just remember that size and positioning is relative and can always be changed. Use lower and upper case letters, Majuscule, Minuscule and anything that fits.
Next part
Next part I will dedicate to the computer age, how fonts came into creation and web design as well. I hope you enjoyed this part as well, and I’ll start writing a tutorial about how to create a font of your own, so be ready for that as well, sometime next week maybe. If not, it’ll have to wait till I’m finished with the July Vlog.